874 | by
Red Bull Music Festival
*de-fined executed talent scout and outreach, creative direction, overseeing production, strategy, and strategic partnerships.
View MTV Recap︎︎︎
(def):2019
874 | Producer Mike Will Made It’s Atlanta warehouse was transformed into a space to celebrate hip-hop influenced fashion, skate, and creative communities through three pop-up experiences created and presented by Atlanta community leaders and artists throughout Red Bull Music Festival Atlanta. For a week, these leaders pushed their communities to create art, empower themselves, and contribute to Atlanta’s culture.
2605 |
The Red Bull House
*de-fined executed all aspects of this initiative from talent, creative direction, production, strategy, press, and strategic partnerships.
View PRIDE Recap︎︎︎
(def):2019
2605 | The Red Bull house is an inspiring space complementing Red Bull Music Festival Chicago November 25-28, featuring curated programming to give wings to people and their ideas. The goal was to cultivate conversation and inspiration among community leaders, artists, and other special guests.
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163 | by
Red Bull Music Festival
*de-fined executed all aspects of this initiative from talent management, creative direction, overseeing production, strategy, press, and strategic partnerships.
View Vogue Recap︎︎︎
(def):2019
Complementing Red Bull Music Festival New York, 163 | by Red Bull Music Festival was a week-long pop-up space and platform for Red Bull to create an authentic connection and cultivate conversation and inspiration in the playgrounds they share with local community leaders, artists and creatives.
Throughout the week an array of programming hosted by a diverse group of community leaders executed with a Red Bull lens came together at the space to give wings to people and ideas.
The Darkrooms of Richie Shazam:
Face to Face by Adrienne Raquel:
NFL Players Social Summit
def:(2019)
*de-fined executed creative direction, talent bookings and management, guest list curation, sponsorships, gifting, and strategic partnerships.
The NFL Players Social Summit was created to provide an open environment for players to have honest conversations about how they deal with various aspects of building a brand on social media once they have left the field. The summit informed, inspired, and helped players maximize their social footprint by connecting them with industry leaders across fashion, sports, tech and music.
Tom Dixon
Campaign Launch
*de-fined executed creative direction, production, strategic partnerships, talent booking, staffing, and press relations.
View Vogue Recap︎︎︎
(def):2019
Tom Dixon explored the senses by bringing its TOUCHYSMELLYFEELYNOISYTASTY campaign to its New York City store. The American HQ was transformed into a multi-sensory lab with a series of talks, workshops, parties, and events. The multi-day event presented the flavors, fragrances, sounds, colors and textures Tom believes are the future. The design retailer recruited local and international brands to participate that brought a “degree of innovation” to their respective fields
