Tom Dixon explored the senses by bringing its TOUCHYSMELLYFEELYNOISYTASTY campaign to its New York City store. The American HQ was transformed into a multi-sensory lab with a series of talks, workshops, parties, and events. The multi-day event presented the flavors, fragrances, sounds, colors and textures Tom believes are the future. The design retailer recruited local and international brands to participate that brought a “degree of innovation” to their respective fields