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de-fined focuses on building lasting experiences that disrupt the current landscape; while carving a new way to look at brand integrations.

To Live and Try in LA

*de-fined executed staffing, production, creative strategy, strategic partnerships, and press relations

View PAPER Recap︎︎︎

(def): 2018

_“To Live and try in LA was a celebration of people” –Pursall said, and using LA as the catalyst of their creativity. A few brand partners have signed on to support this exhibition. Bang - Olufsen saw the natural synergies between the brands DNA of activating positivity, and curiosity into your creative process to produce a piece or product that is made of substance and quality.

With that notion, the second brand partner was announced as ASOS who for the past year (2017) had been celebrating emerging talent all over the globe.

Asos x Bang & Olufsen To Live and Try in LA (2018)

Red Bull x To Live and Try in LA (2017)