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de-fined focuses on building lasting experiences that disrupt the current landscape; while carving a new way to look at brand integrations. 


NFL Players Social Summit


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*de-fined executed creative direction, talent bookings and management, guest list curation,  sponsorships, gifting, and strategic partnerships.
       




The NFL Players Social Summit was created to provide an open environment for players to have honest conversations about how they deal with various aspects of building a brand on social media once they have left the field. The summit informed, inspired, and helped players  maximize their social footprint by connecting them with industry leaders across fashion, sports, tech and music.