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de-fined focuses on building lasting experiences that disrupt the current landscape; while carving a new way to look at brand integrations. 

Asos Supports Talent




*de-fined executed influencer relations, talent management, event production, and social media analytics.


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ASOS Supports Talent is a progressive influencer campaign, content strategy, and experiential marketing program. By actively supporting and promoting a diverse group of rising creatives, the campaign produces authentic engagement with the ASOS brand, genuinely enhances individual and creates greater reach for ASOS.






︎︎︎Elizabeth de la Pierda

Elizabeth is a photographer, internet-famed darling, and a mother of 2. Her  passion project was a photo-documentary of Oakland-based transgender woman, Rashida. The photo show - endearingly titled “RASHIDA” - debuted  at Gallery 151 in Chelsea and was attended by stars of NY’s art and media  world.


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︎︎︎Chef Phillip Basone


Phillip is a young, hungry chef who has established himself as a notable  up-and-comer under the mentorship of celebrity chef Jonathan Waxman.  With the help of ASOS Supports Talent, Phillip was able to open a  restaurant of his own, popping up for 2 days in Greenwich Village. He named it Cafe Dolores after his grandmother.




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