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de-fined focuses on building lasting experiences that disrupt the current landscape; while carving a new way to look at brand integrations.

A$AP Rocky
X Midnight Studios

*de-fined executed guest list curation, strategic partnerships, and press.

View HYPEBEAST Recap︎︎︎

(def):2018

_Following up on a series of Midnight Rave pop-ups featuring limited releases, A$AP Rocky reunited with LA cult favorite brand Midnight Studios to launch another round of ’90s rave-inspired wares. The limited edition collection was celebrated with a rave in an obscure warehouse in DTLA. The rowdy evening included DJ sets from Virgil Abloh, Pedro, SHABBAAAAA + more.