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de-fined focuses on building lasting experiences that disrupt the current landscape; while carving a new way to look at brand integrations. 

163 | by
Red Bull Music Festival


*de-fined executed all aspects of this initiative from talent management, creative direction, overseeing production, strategy,  press, and strategic partnerships.

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(def):2019




Complementing Red Bull Music Festival New York, 163 | by Red Bull Music Festival was a week-long pop-up space and platform for Red Bull to create an authentic connection and cultivate conversation and inspiration in the playgrounds they share with local community leaders, artists and creatives. Throughout the week an array of programming hosted by a diverse group of community leaders executed with a Red Bull lens came together at the space to give wings to people and ideas.




The Darkrooms of Richie Shazam:





Face to Face by Adrienne Raquel: