https://de-fined.co de-fined Sat, 10 Oct 2020 01:54:58 +0000 https://de-fined.co en https://de-fined.co/Sideshow Wed, 07 Oct 2020 21:59:56 +0000 de-fined https://de-fined.co/Sideshow https://de-fined.co/874-by-Red-Bull-Music-Festival Fri, 09 Oct 2020 22:40:44 +0000 de-fined https://de-fined.co/874-by-Red-Bull-Music-Festival 874 | by Red Bull Music Festival *de-fined executed talent scout and outreach, creative direction, overseeing production, strategy, and strategic partnerships. View MTV Recap︎︎︎ (def):2019 874 | Producer Mike Will Made It’s Atlanta warehouse was transformed into a space to celebrate hip-hop influenced fashion, skate, and creative communities through three pop-up experiences created and presented by Atlanta community leaders and artists throughout Red Bull Music Festival Atlanta. For a week, these leaders pushed their communities to create art, empower themselves, and contribute to Atlanta’s culture. <img width="4836" height="2720" width_o="4836" height_o="2720" data-src="https://freight.cargo.site/t/original/i/c6c184f6d2a19f4e32cd05fe730ce6937eb89b9b40d07c5d7533fff9c782bbf0/IMG_1629.jpg" data-mid="85160700" border="0" src="https://freight.cargo.site/w/1000/i/c6c184f6d2a19f4e32cd05fe730ce6937eb89b9b40d07c5d7533fff9c782bbf0/IMG_1629.jpg" /><img width="4685" height="2903" width_o="4685" height_o="2903" data-src="https://freight.cargo.site/t/original/i/cfefc58d080475a483fab656c172ce24f512a4728606c90d31e9a7fcdcbfdd10/IMG_1903.jpg" data-mid="85160701" border="0" src="https://freight.cargo.site/w/1000/i/cfefc58d080475a483fab656c172ce24f512a4728606c90d31e9a7fcdcbfdd10/IMG_1903.jpg" /><img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/a65e47612b950bec3e71fa9d67bdfa68dede0162000748ce02a59b8f81145cf3/2019_11_03_9999_14-L.jpg" data-mid="85160751" border="0" src="https://freight.cargo.site/w/800/i/a65e47612b950bec3e71fa9d67bdfa68dede0162000748ce02a59b8f81145cf3/2019_11_03_9999_14-L.jpg" /> https://de-fined.co/2605-The-Red-Bull-House Fri, 09 Oct 2020 22:38:23 +0000 de-fined https://de-fined.co/2605-The-Red-Bull-House 2605 |The Red Bull House *de-fined executed all aspects of this initiative from talent, creative direction, production, strategy, press, and strategic partnerships. View PRIDE Recap︎︎︎ (def):2019 2605 | The Red Bull house is an inspiring space complementing Red Bull Music Festival Chicago November 25-28, featuring curated programming to give wings to people and their ideas. The goal was to cultivate conversation and inspiration among community leaders, artists, and other special guests. <img width="4123" height="2754" width_o="4123" height_o="2754" data-src="https://freight.cargo.site/t/original/i/83a50ab693fee2a6853458db6dea884117acbf6d175a8fcf4221a3451435b5c1/S7A-W0hQ.jpeg" data-mid="85277771" border="0" src="https://freight.cargo.site/w/1000/i/83a50ab693fee2a6853458db6dea884117acbf6d175a8fcf4221a3451435b5c1/S7A-W0hQ.jpeg" /><img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/44d8a8f79045325624d43025e9393f8fad75a8bca6391a2b636a4e42bba93ba3/CdkGE9oA.jpeg" data-mid="85277787" border="0" src="https://freight.cargo.site/w/1000/i/44d8a8f79045325624d43025e9393f8fad75a8bca6391a2b636a4e42bba93ba3/CdkGE9oA.jpeg" /> <img width="750" height="501" width_o="750" height_o="501" data-src="https://freight.cargo.site/t/original/i/ecb63ff60c6c225682f18c292da1a067394582131e0c94e0fa2bc50232245ea9/futurehoodpeeps.jpg" data-mid="85159803" border="0" src="https://freight.cargo.site/w/750/i/ecb63ff60c6c225682f18c292da1a067394582131e0c94e0fa2bc50232245ea9/futurehoodpeeps.jpg" /> https://de-fined.co/163-by-Red-Bull-Music-Festival Wed, 07 Oct 2020 23:26:50 +0000 de-fined https://de-fined.co/163-by-Red-Bull-Music-Festival 163 | by Red Bull Music Festival *de-fined executed all aspects of this initiative from talent management, creative direction, overseeing production, strategy,&nbsp; press, and strategic partnerships. View Vogue Recap︎︎︎ (def):2019 Complementing Red Bull Music Festival New York, 163 | by Red Bull Music Festival was a week-long pop-up space and platform for Red Bull to create an authentic connection and cultivate conversation and inspiration in the playgrounds they share with local community leaders, artists and creatives. Throughout the week an array of programming hosted by a diverse group of community leaders executed with a Red Bull lens came together at the space to give wings to people and ideas. The Darkrooms of Richie Shazam: <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/5c6689696dde3f7e5b014843eeaf7eb4bc7223d6d6c248348720482fd30169a3/7wnVY1AA.jpeg" data-mid="85298347" border="0" src="https://freight.cargo.site/w/1000/i/5c6689696dde3f7e5b014843eeaf7eb4bc7223d6d6c248348720482fd30169a3/7wnVY1AA.jpeg" /><img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/04798f2edfdae5d2612400e62bea74bd352f82bcfc34f89a79e419ddb60e1425/07-richie-shazam.jpg" data-mid="85278860" border="0" src="https://freight.cargo.site/w/1000/i/04798f2edfdae5d2612400e62bea74bd352f82bcfc34f89a79e419ddb60e1425/07-richie-shazam.jpg" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/502f74fffcd2ea7fea05b0b6acb28b8cf83f9ccb39117766580e966a32417a77/cj8xPcFQ.jpeg" data-mid="85279590" border="0" src="https://freight.cargo.site/w/1000/i/502f74fffcd2ea7fea05b0b6acb28b8cf83f9ccb39117766580e966a32417a77/cj8xPcFQ.jpeg" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/3e72452ff7b7b92e39503f615ba546ac0767afd694b2458f66a8c6322d8a98c9/NGVyimmw.jpeg" data-mid="85279593" border="0" src="https://freight.cargo.site/w/1000/i/3e72452ff7b7b92e39503f615ba546ac0767afd694b2458f66a8c6322d8a98c9/NGVyimmw.jpeg" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/d08255d4ea849de8857fbf32d5fba33a55e0595e1cb21e7c84e2c93ede2fb2d0/15m4xKIg.jpeg" data-mid="85279595" border="0" src="https://freight.cargo.site/w/1000/i/d08255d4ea849de8857fbf32d5fba33a55e0595e1cb21e7c84e2c93ede2fb2d0/15m4xKIg.jpeg" /> Face to Face by Adrienne Raquel: <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/bcced52c7b241b0958e3b232e85acdf950fd92eef707d3bc667095a790e6f83b/opLCygoQ.jpeg" data-mid="85278545" border="0" src="https://freight.cargo.site/w/1000/i/bcced52c7b241b0958e3b232e85acdf950fd92eef707d3bc667095a790e6f83b/opLCygoQ.jpeg" /><img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/18fbf9f8bc30c077c6c31f9dfb49cea6d7225bfabc2f99d7a802ff7bf91e0b50/K8pvG1Eg.jpeg" data-mid="85278546" border="0" src="https://freight.cargo.site/w/1000/i/18fbf9f8bc30c077c6c31f9dfb49cea6d7225bfabc2f99d7a802ff7bf91e0b50/K8pvG1Eg.jpeg" /><img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/f30eb474533a88130a38284686020f4cc4e01e389022d8e9cd652ec737ee18e2/zqP_s-dg.jpeg" data-mid="85278547" border="0" src="https://freight.cargo.site/w/1000/i/f30eb474533a88130a38284686020f4cc4e01e389022d8e9cd652ec737ee18e2/zqP_s-dg.jpeg" /><img width="3569" height="5354" width_o="3569" height_o="5354" data-src="https://freight.cargo.site/t/original/i/f93822cbe2c646db1f203211a3e50b76bbd33342da834fa85ba92ff5d7a15647/MezYCU-A.jpeg" data-mid="85278905" border="0" src="https://freight.cargo.site/w/1000/i/f93822cbe2c646db1f203211a3e50b76bbd33342da834fa85ba92ff5d7a15647/MezYCU-A.jpeg" /> https://de-fined.co/The-NFL-Players-Social-Summit Wed, 07 Oct 2020 23:51:42 +0000 de-fined https://de-fined.co/The-NFL-Players-Social-Summit NFL Players Social Summit def:(2019) *de-fined executed creative direction, talent bookings and management, guest&nbsp;list curation,&nbsp; sponsorships, gifting, and strategic partnerships. &nbsp; &nbsp; &nbsp; &nbsp; The NFL Players Social Summit was created to provide an open environment for players to have honest conversations about how they deal with various aspects of building a brand on social media once they have left the field. The summit informed, inspired, and helped players&nbsp; maximize their social footprint by connecting them with industry leaders across fashion, sports, tech and music. &nbsp; <img width="652" height="995" width_o="652" height_o="995" data-src="https://freight.cargo.site/t/original/i/06c0c0de4c86fa337241448da675dafb04e935aae6e248ba2ecd1f47612d0432/Asset-8.png" data-mid="84957225" border="0" src="https://freight.cargo.site/w/652/i/06c0c0de4c86fa337241448da675dafb04e935aae6e248ba2ecd1f47612d0432/Asset-8.png" /> https://de-fined.co/Tomdixon Sat, 10 Oct 2020 01:54:58 +0000 de-fined https://de-fined.co/Tomdixon Tom Dixon Campaign Launch *de-fined executed creative direction, production, strategic partnerships, talent booking, staffing, and press relations. View Vogue Recap︎︎︎ (def):2019 Tom Dixon explored the senses by bringing its&nbsp; TOUCHYSMELLYFEELYNOISYTASTY campaign to its New York City store. The American HQ was transformed into a multi-sensory lab with a series of talks, workshops, parties, and events. The multi-day event presented the flavors, fragrances, sounds, colors and textures Tom believes are the future. The design retailer recruited local and international brands&nbsp; to participate that brought a “degree of innovation” to their respective fields <img width="1000" height="818" width_o="1000" height_o="818" data-src="https://freight.cargo.site/t/original/i/46f5dd73ab211644e4e9db7b41f0636b3300e7a44021004cade7378de0225423/HQsI7zTg.jpeg" data-mid="85471906" border="0" src="https://freight.cargo.site/w/1000/i/46f5dd73ab211644e4e9db7b41f0636b3300e7a44021004cade7378de0225423/HQsI7zTg.jpeg" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/1d01b12c0d91f7a3bef5fc26b38d4a3404cb5a758c2e0b80d637f6a4c917e164/zb01Qg8c.jpeg" data-mid="85471908" border="0" src="https://freight.cargo.site/w/1000/i/1d01b12c0d91f7a3bef5fc26b38d4a3404cb5a758c2e0b80d637f6a4c917e164/zb01Qg8c.jpeg" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/39f25ab6c785a45dc9d64a336dd677e2e9c2697ae31694c4f8f9c6fc97b47f42/UB4hmtTI.jpeg" data-mid="85471907" border="0" src="https://freight.cargo.site/w/1000/i/39f25ab6c785a45dc9d64a336dd677e2e9c2697ae31694c4f8f9c6fc97b47f42/UB4hmtTI.jpeg" /> https://de-fined.co/A-AP-Rocky-x-Midnight-Studios Wed, 07 Oct 2020 23:41:46 +0000 de-fined https://de-fined.co/A-AP-Rocky-x-Midnight-Studios A$AP Rocky X Midnight Studios *de-fined executed guest list curation, strategic partnerships, and press. View HYPEBEAST Recap︎︎︎ (def):2018 Following up on a series of Midnight Rave pop-ups featuring limited releases, A$AP Rocky reunited with LA cult favorite brand Midnight Studios to launch another round of ’90s rave-inspired wares. The limited edition collection was celebrated with a rave in an obscure warehouse in DTLA. The rowdy evening included DJ sets from Virgil Abloh, Pedro, SHABBAAAAA + more. <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ec8eaa94c2b859601d5e4f2e40a0e056328c707677611ee2450fc39a473e2724/midnight3.jpg" data-mid="84956825" border="0" src="https://freight.cargo.site/w/1000/i/ec8eaa94c2b859601d5e4f2e40a0e056328c707677611ee2450fc39a473e2724/midnight3.jpg" /><img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/20a7d61e1d1e3cc9ebd77e03facbc21282e460d2c45333d875ee8d2c24ee958a/midnight4.jpg" data-mid="84956779" border="0" src="https://freight.cargo.site/w/1000/i/20a7d61e1d1e3cc9ebd77e03facbc21282e460d2c45333d875ee8d2c24ee958a/midnight4.jpg" /> https://de-fined.co/Pacsun Sat, 10 Oct 2020 01:44:51 +0000 de-fined https://de-fined.co/Pacsun Pacsun * de-fined executed creative direction, shoot locations, digital roll outs, talent booking, photographer selection, and overall production. Event Coverage: Dazed View Dazed Recap︎︎︎ (def):2016 PacSun launched their new line of denim with a experiential take on how to activate the digital space and capture fresh content with talents Lottie Moss and Luka Sabbat. <img width="1545" height="1024" width_o="1545" height_o="1024" data-src="https://freight.cargo.site/t/original/i/165eace6c2e133bcdac09d9ac38d2d3fdf17f9ba480c7c7d35f089b307917171/1181762.jpg" data-mid="85169484" border="0" src="https://freight.cargo.site/w/1000/i/165eace6c2e133bcdac09d9ac38d2d3fdf17f9ba480c7c7d35f089b307917171/1181762.jpg" /><img width="1545" height="1024" width_o="1545" height_o="1024" data-src="https://freight.cargo.site/t/original/i/125137b43ff8a3ac93a2149d56749dc012abc5db2ae163ff5c15ba0fd8f01eea/1181763.jpg" data-mid="85169485" border="0" src="https://freight.cargo.site/w/1000/i/125137b43ff8a3ac93a2149d56749dc012abc5db2ae163ff5c15ba0fd8f01eea/1181763.jpg" /><img width="1545" height="1024" width_o="1545" height_o="1024" data-src="https://freight.cargo.site/t/original/i/70441e5f60f49d001e6303230436468b5d2ca49b003049d9e05dac9eaa9f8835/1181767.jpg" data-mid="85169486" border="0" src="https://freight.cargo.site/w/1000/i/70441e5f60f49d001e6303230436468b5d2ca49b003049d9e05dac9eaa9f8835/1181767.jpg" /> https://de-fined.co/To-Live-and-Try-in-LA Fri, 09 Oct 2020 17:26:17 +0000 de-fined https://de-fined.co/To-Live-and-Try-in-LA To Live and Try in LA *de-fined executed staffing, production, creative strategy, strategic partnerships, and press relations View PAPER Recap︎︎︎ (def): 2018 “To Live and try in LA was a celebration of people” –Pursall said, and using LA as the catalyst of their creativity. A few brand partners have signed on to support this exhibition. Bang - Olufsen saw the natural synergies between the brands DNA of activating positivity, and curiosity into your creative process to produce a piece or product that is made of substance and quality. With that notion, the second brand partner was announced as ASOS who for the past year (2017) had been celebrating emerging talent all over the globe. Asos x Bang &amp; Olufsen To Live and Try in LA (2018) <img width="840" height="473" width_o="840" height_o="473" data-src="https://freight.cargo.site/t/original/i/70d89ca0729a9143db1370206908d9d97a789991b7b2a907f224f0a17db5b50c/download-2.jpg" data-mid="85591460" border="0" src="https://freight.cargo.site/w/840/i/70d89ca0729a9143db1370206908d9d97a789991b7b2a907f224f0a17db5b50c/download-2.jpg" /><img width="840" height="472" width_o="840" height_o="472" data-src="https://freight.cargo.site/t/original/i/156df051596b5f7072dad04ad42e6ad950bba6734ed19e34c01cf5c641646066/download.jpg" data-mid="85591461" border="0" src="https://freight.cargo.site/w/840/i/156df051596b5f7072dad04ad42e6ad950bba6734ed19e34c01cf5c641646066/download.jpg" /> Red Bull x To Live and Try in LA (2017) <img width="2382" height="3367" width_o="2382" height_o="3367" data-src="https://freight.cargo.site/t/original/i/7c903d585027b3b603ae9c360ec08fe83210fff126787af1fdf8e290167f199c/TLNTLA1.png" data-mid="85592702" border="0" src="https://freight.cargo.site/w/1000/i/7c903d585027b3b603ae9c360ec08fe83210fff126787af1fdf8e290167f199c/TLNTLA1.png" /><img width="2382" height="3367" width_o="2382" height_o="3367" data-src="https://freight.cargo.site/t/original/i/54c0e1aec0b6e5339df279fd1e37f088788b7253a6a199e3bca3ed814ec93300/TLNTLA.png" data-mid="85592701" border="0" src="https://freight.cargo.site/w/1000/i/54c0e1aec0b6e5339df279fd1e37f088788b7253a6a199e3bca3ed814ec93300/TLNTLA.png" /><img width="3448" height="2300" width_o="3448" height_o="2300" data-src="https://freight.cargo.site/t/original/i/410301b7b6e1f2d9dedab764821b7e38751a28a4193e951f46d4a44b9fe521ec/Asset-26.png" data-mid="85131889" border="0" src="https://freight.cargo.site/w/1000/i/410301b7b6e1f2d9dedab764821b7e38751a28a4193e951f46d4a44b9fe521ec/Asset-26.png" /> https://de-fined.co/Asos-Supports-Talent Wed, 07 Oct 2020 19:05:52 +0000 de-fined https://de-fined.co/Asos-Supports-Talent Asos Supports Talent *de-fined executed influencer relations, talent management, event production, and social media analytics. View More︎︎︎ (def):2016 ASOS Supports Talent is a progressive influencer campaign, content strategy, and experiential marketing program. By actively supporting and promoting a diverse group of rising creatives, the campaign produces authentic engagement with the ASOS brand, genuinely enhances individual and creates greater reach for ASOS. <img width="660" height="1172" width_o="660" height_o="1172" data-src="https://freight.cargo.site/t/original/i/5b59c78068f70703ce0d4598725c3c5604dde19c44b918fc9065533aca73ef99/Asset-22.png" data-mid="84946827" border="0" src="https://freight.cargo.site/w/660/i/5b59c78068f70703ce0d4598725c3c5604dde19c44b918fc9065533aca73ef99/Asset-22.png" /> ︎︎︎Elizabeth de la Pierda Elizabeth is a photographer, internet-famed darling, and a mother of 2. Her&nbsp; passion project was a photo-documentary of Oakland-based transgender woman, Rashida. The photo show - endearingly titled “RASHIDA” - debuted&nbsp; at Gallery 151 in Chelsea and was attended by stars of NY’s art and media&nbsp; world. -- ︎︎︎Chef Phillip Basone Phillip is a young, hungry chef who has established himself as a notable&nbsp; up-and-comer under the mentorship of celebrity chef Jonathan Waxman.&nbsp; With the help of ASOS Supports Talent, Phillip was able to open a&nbsp; restaurant of his own, popping up for 2 days in Greenwich Village. He named it Cafe Dolores after his grandmother. <img width="660" height="1172" width_o="660" height_o="1172" data-src="https://freight.cargo.site/t/original/i/bb2ebd473e39d2c32f5a15a31d6fc806334d3d289db6e45ad5cd6990502e5b7c/Asset-21.png" data-mid="84946826" border="0" data-scale="100" src="https://freight.cargo.site/w/660/i/bb2ebd473e39d2c32f5a15a31d6fc806334d3d289db6e45ad5cd6990502e5b7c/Asset-21.png" /> --